Author: Michael Joseph
To successfully have these tips work for you there are few very important questions you should ask yourself.
First, what kind of
questions are my prospects asking right before making a buying decision? For
example, you own a photography studio, what would your prospects be having
problem with deciding? May be they'll be asking themselves, "what should
we wear for a family photograph?""What time of the year is best for
family photograph?" And so on and so forth. Put in front of your prospects
questions you think and believe they might have in their mind. Doing that kind
of approach will make it easier for them to go with your service because you've
taken the burden of decision making off them.
Secondly, ask this
question, "what problems and frustrations are my prospects currently
dealing with that "my business" can solve? How can I help them with
my knowledge, product or service? For example, most people go over to YouTube
to watch videos on how to do this and that and why they watch those videos is
because the videos help them solve a problem, you see.
If you're talking about
your products instead of your prospects you're doing it wrong. For example,
don't talk about what your product has to offer instead talk about the problems
your prospects go through which they might need help with and that way they get
interested in your products because you show you care about them.
Thirdly, ask yourself, has
anyone ever experienced something awful because they did not have or use your
products? For example, you sale weight loss products and people are not losing
weight because they are using the wrong products. That for you is a selling point.
Or people have the wrong exercise information or diet information. People
respond to stories.
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